China: People are usually desperate to get their hands on the latest Apple product.
But it could be argued that this woman has gone to extreme lengths in an attempt to secure herself an iPhone 6s.
After reportedly failing to persuade her boyfriend to buy her the latest gadget, the woman, who was caught on camera in a shopping centre in China, decided she had only one option.
And that option was to strip completely naked in front of hundreds of other shoppers.
In the clip, the woman can be seen exchanging words with her partner before tearing her clothes off and throwing them onto the floor.
Her unimpressed boyfriend walks away, but she soon follows, pushing him several times.
It is not clear how the argument ended - or whether the woman ever ended up getting her hands on the iPhone 6s.
The clip was uploaded to YouTube on September 20 and has clocked up more than 1.2 million views.