From prime time to policy: Karen Karimi Knaust's journey

Briefly introduce yourself.

I’m Karen Karimi Knaust, a media and communication expert with over 10 years of experience in the industry. I’ve worked as a prime-time news anchor and reporter, specialising in wildlife and environmental issues for K24 TV and TV47. Outside of work, I enjoy swimming, long walks with my dogs, and spending quality time with my mother. I’m also an avid traveler.

I’m of mixed heritage—German and Kenyan (Meru and Kikuyu)—the last born in my family and, admittedly, the most loved, LOL. I’m a pescatarian and a true lover of nature and animals. Looking ahead, I plan to pursue a Master’s degree and I am always open to new opportunities for growth and learning.

Where and what did you study in university/college?

I studied at Kenya Methodist University, Mombasa Campus, where I earned a Bachelor’s degree in Business Administration and a Diploma in Public Relations. Studying in Mombasa allowed me to stay close to my family, and the experience was both academically and personally enriching.

Favourite and worst subjects in campus?

My favourite subjects were Economics, Public Relations, and Marketing because they offered practical knowledge I found engaging and useful. My least favourite subjects were Mathematics and Accounting—absolute ‘hell on earth’ for me! I struggled with the formulas and calculations but managed to pass through sheer determination rather than passion.

Best and worst lecturers?

I loved my lecturers in Human Resources Management—they were engaging, interactive, and brought the subject to life with relatable examples. I don’t think I had a ‘worst’ lecturer, though I admit some classes were a bit dull, and staying awake was a challenge at times!

Are you currently doing what you studied in school?

Absolutely not! My degree in Human Resources Management didn’t define my career path. I ventured into media through passion, adaptability and mentorship, which is a testament to how careers often evolve in unexpected ways. I’m currently exploring options for a Master’s degree in Media and Communications.

How was campus life generally?

Campus life was vibrant and engaging, full of social events, clubs and activities. It was easy to make friends and stay involved while balancing academics. The professors were approachable, and there were plenty of resources to help students succeed.

How did you make money while on campus, and what about dating?

I didn’t work while on campus; my parents and older brothers were very supportive. I was the little princess of the family and didn’t have to worry about finances. As for dating, I didn’t date during university.

My focus was entirely on my studies, and my mother—being very traditional—didn’t entertain the idea of relationships during that period. After graduation, however, I met someone on my graduation day, and we were together for seven years before we eventually went our separate ways.

What do you think of campus relationships?

Campus relationships are a personal choice, but I believe university should primarily be about academics and personal growth. It’s a time to build a strong foundation for the future.

Classmates you will never forget?

I will always remember my classmate Hisham. We shared many classes and memories, especially being from Mombasa. Tragically, he was shot a few years ago, and I had to report his death on air as a news anchor that night—a moment that still weighs heavily on me. I also remember Michael and Peter, who made campus life unforgettable.

What advice would you give to young people aspiring to join the media

Build a strong foundation of knowledge and skills. Focus on improving your communication, writing, and storytelling abilities, and remain adaptable to new technologies and platforms. Integrity and authenticity are critical—trust is everything in media. The industry can be tough, but passion, hard work and a genuine desire to make an impact will take you far.

Tell us about the shift from mainstream media.

I made my last TV appearance in October 2022 and transitioned to serve as the Director of Communication for the Governor’s Press Unit in Kilifi County. It was a major career shift, as government communications is vastly different from mainstream media. The role requires strategic communication, crisis management, and collaboration with politicians, public servants, and the community. One of the most exciting aspects is shaping the narrative around key government initiatives and ensuring public information is clear, accurate, and impactful.

What challenges did you face, and how did you overcome them?

I faced challenges like gender bias and under representation in leadership roles. Early on, I had to work hard to be taken seriously in decision-making positions. I overcame this by building confidence, advocating for myself, and seeking mentorship from women who had walked similar paths.

What’s next for Karen—career-wise and personally?

In the near future, I hope to transition into corporate communications, where I can further explore my passion for impactful storytelling. On a personal level, I dream of getting married and starting a family.

Travel also remains a big part of my life—I love exploring new cultures and places. My ultimate goal is to find balance between a fulfilling career and a rewarding personal life.

Any final words to the youth?

To the youth: You are the architects of tomorrow. Don’t be afraid to dream big, think beyond boundaries, and embrace challenges—they are stepping stones to success. Focus on learning, remain resilient, and stay true to your values. Be kind to yourself on this journey—greatness is built over time.