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In 2013, Martin Nielsen, together with some friends among them Francis Amisi popularly known as Frasha - a member of Kenyan music trio P-Unit - partnered to form Mdundo, a music distribution platform.
The now decade-old business boasts of having over 100,000 musicians with accounts on the platform. Kenya alone has over 20,000 musicians on the platform.
Nielsen says the plan is to make the business profitable by 2025. The company has seen growth in revenue and plans to close the year at Sh120 million from Sh34 million last year.
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