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Huddah Monroe, the controversial socialite, took to her Instagram account to write an unconventionally solemn note and appeal to her followers to support the Beyond Zero Campaign by either participating or by donating.
"I come on board as one of the ambassadors of #BeyondZeroCampaign because I believe no lives should be lost while giving birth," she wrote, a departure from her usual 'colourful' photos and a welcome breath of fresh air.
She is not alone. Other ambassadors include popular spin-master DJ Crème de la Crème, Size 8, Nonini, Avril, Sauti Sol, Rabbit and witty femcee, Femi One.
"It was a no-brainer for me to support the campaign as I have witnessed the birth of my two kids," says Rabbit.
"This campaign is important because it is every mother's dream to give birth successfully. On Sunday, I will be among the thousands participating," he adds.
These celebrities, among others, came on board as brand ambassadors and agreed to record advertisements and push for publicity in support of the marathon. They were also at various spots around town helping to register thousands of enthusiasts for the marathon.
About a week later, female media personalities were up by 5am to jog with the First at State House grounds. They included Julie Gichuru, Sophia Wanuna, Caroline Mutoko, Renee Ngamau, Sharon Mundia, SmritiVidyarthi, Sheila Mwanyiga, Victoria Rubadiri and Yvonne Okwara-Matole.
This year's campaign seeks to raise Sh600 million for the purchase of 27 fully-kitted clinics to add to the 20 that were bought and distributed last year. The First Lady, who was voted the UN Person of the Year in 2014, has received unmatched support for the campaign, with many young people keen and proud to be associated with her.
"The First Lady is a mother and she understands the importance of saving lives through safe birth," notes Rabbit, adding that it was easier to relate to her and the campaign because she understands first-hand what it is all about.
Nonini explains that the campaign is significant because it cuts across the society.
"It is very important because its seeks to bring improvement to the society," adds Nonini, whose own ColourKwaFace campaign to give people living with albinism have access to sun screen products, has grown substantially over the years.
"The mobile clinics are a brilliant idea because they bring maternity services close to the people. The campaign cuts across age, tribe, political affiliation and geographical diversities and that is why it is easy to relate. It helps everyone," he notes.
Quite fashionable and visible, the First Lady has attended among other events, a fashion show that saw her son showcase his creations. Last week, she attended the star-studded launch of Lornah at Galleria Mall, a sports fashion brand by celebrated athlete Lornah Kiplagat, the Kenyan-born long distance runner who is now a Dutch citizen.
"The First Lady is doing a good job with the campaign," opines Femi One, who will be participating in the marathon, saying that as a young person, she would hate to imagining losing a mother, a sister or female friend through giving birth.
Size 8 shares similar sentiments: "I am a woman, a wife and a mother to be. I would want to give birth and raise my child without complications. It's possible, but what about the women who do not have the resources that I have? What if I were them? Out of compassion, I am part of this beautiful campaign," the gospel star asserts.
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