Heineken launches premium draught beer in Kenya

L to R: Heineken Country Manager Kenya Michael Mbungu, Junior Brand Manager Edwin Macharia and Brand Ambassador Irene Kiende during the launch

On 27th March, Heineken East Africa launched its latest premium draught beer in Nairobi.

Speaking during the launch which was held at Sankara Hotel, Heineken Kenya Country Manager, Michael Mbungu said the decision to launch draught beer into the Kenyan market was not only informed by the growing demand for premium, quality beer, but by the intention to reinforce Heineken’s commitment to the fast-paced technological sphere in Africa.

The Heineken BrewLock system is a revolutionary one that is designed to transform the draught experience by delivering consistent quality in an environmentally sound manner, using the atmosphere instead of complex blends of Carbon Dioxide and Nitrogen to push the beer out of the keg, into the beer line.

“In this, we show as much commitment and ambition as with our product. An ambition to match that of our consumers who are, young, ambitious, urban, and innovative, constantly striving for success and curious to try new experiences,’’ said Njeri Mburu, Marketing Manager, Heineken East Africa.

Heineken Brand Ambassadors looking lovely

“The benchmark entry of draught beer is momentous as it reflects the growth of our East African business and the commitment we have to expanding our local footprint in addition to solidifying our portfolio,’’ she added.

The new Heineken draught beer is another milestone after the successful launch of premium beer Amstel into the East African market, 4 months ago.

It will be available in 5 initial pilot outlets where Kenyans will get to experience it in a 250 and 500 ml glass.

3 of the outlets, Sankara Hotel, J’s fresh bar and kitchen and Tapas Ceviche are be based in Westlands and Purdy Arms in Karen and Kengeles in Lavington.

It will be rolled out to other outlets within the year.