Kenyan content creators to earn from TikTok
Sci & Tech
By
Roy Kanyi
| Aug 06, 2024
TikTok has begun rolling out its advertising platform in Kenya, marking a significant step in its efforts to expand monetisation in Africa.
While not all business accounts have access to the advertising options yet, this move indicates that the platform is actively working towards a full launch of its ad platform in Kenya.
Kenya is among the first countries in Africa to gain access to TikTok's advertising platform, sparking optimism about the growth of the digital marketing industry, especially for small and medium-sized enterprises (SMEs).
Who Can Run TikTok Ads?
The new feature allows any business account on TikTok that meets the platform's advertising guidelines is eligible to run ads.
READ MORE
Maize production projected at 75 million bags for 2024
Latest CBK report reveals banks with cheapest, most expensive loans
Higher energy cost puts Kenya on losing edge in manufacturing
More pain as Ruto raids shallow pockets yet again
Why Kenyans are feeling financial pinch despite cheery inflation data
IMF's Kenya warning as it releases Sh78bn
Irony of low inflation but empty pockets
Ruto outlines plans to boost revenue collection
Kenya Power says it is open to competition amid plan to open market to IPPs
Treasury explains move to amend tax proposals after Finance Bill 2024 was rejected
This accessibility means that even small businesses with limited marketing budgets can leverage TikTok's vast reach and engage with their target audience through creative and attention-grabbing short-video ads.
Currently, brands like Infinix, Itel, Tecno, Oraimo, MESH, and Glovo are among the few businesses running ads on TikTok in Kenya.
According to experts, the introduction of TikTok's advertising platform benefits businesses and holds immense potential for content creators, contributing to a sustainable creator economy in the country.