The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
Athletes compete during Sirikwa Classic World Cross Country event at Lobo village, Eldoret, on February 3, 2024. [Stafford Ondego, Standard]
Sports is a universally adored activity that captivates people across the globe.
The immense power of sports, its worldwide influence, its ability to connect people from all walks of life, and its positive effects on communities, especially the youth, are widely acknowledged on a global scale.
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