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Economic benefits of sports in Kenya have not been fully tapped

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Athletes compete during Sirikwa Classic World Cross Country event at Lobo village, Eldoret, on February 3, 2024. [Stafford Ondego, Standard]

Sports is a universally adored activity that captivates people across the globe.

The immense power of sports, its worldwide influence, its ability to connect people from all walks of life, and its positive effects on communities, especially the youth, are widely acknowledged on a global scale.

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