×
App Icon
The Standard e-Paper
Truth Without Fear
★★★★ - on Play Store
Download Now

Transformational communication for sustainable change

Opinion
Vocalize Pre-Player Loader

Audio By Vocalize

Stephen Kimotho, Assistant Professor of Health Communication at USIU-Africa. [File, Standard]

In today's digital age, dominated by social media platforms, many communication professionals, including those in the development sector, have become fixated on online metrics such as likes and shares.

However, this emphasis on popularity often obscures the true potential of communication as a catalyst for social change - a tool capable of effecting transformational influence within society.

Get Full Access for Ksh299/Week.
Bold Reporting Takes Time, Courage and Investment. Stand With Us.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in
Basketball
Thunder plot Equity Bank raid as Premier League tips off
By Ben Ahenda 5 hrs ago
Boxing
Future Boxing Championships offer Kenyan boxers lessons
Athletics
Why Faith Kipyegon is making waves after winning 10km debut
Sports
Recall times of Shikanda, Stars' diminutive defender