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Why you will pay more for less this valentine

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Customers buy Valentine's flowers along Moi Avenue in Nairobi on Tuesday, February 13, 2024. [Photo by Samson Wire. Standard]

Love is in the air as partners around the world pull out all the stops to mark Valentine's Day on Wednesday, February 14.

But there is a problem. This year, the price of flowers may double as harsh economic times pushed florists to hike prices.

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