×
App Icon
The Standard e-Paper
Read Offline Anywhere
★★★★ - on Play Store
Download Now

Tourism agency bets on adventure travel to grow numbers

Vocalize Pre-Player Loader

Audio By Vocalize

KTB Chief Executive June Chepkemei. [File, Standard]

The Kenya Tourism Board (KTB) is banking on public-private partnerships to grow Kenya's adventure tourism opportunities.

KTB Chief Executive June Chepkemei says adventure tourism has demonstrated resilience and potential to attract more visitors to the country due to its adaptability and broad economic benefits that support local communities.

Get Full Access for Ksh299/Week.
Bold Reporting Takes Time, Courage and Investment. Stand With Us.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in
Business
Big win for Ruto as court clears path for sale of key State firms
Business
PwC now seeks buyers for Koko Networks assets
Business
Kenya Pipeline Company IPO extended by three working days
Enterprise
When fundamentals are stable but the patient is terrified