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Mdundo: How free music service became a multi-million business

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Mdundo CEO and founder Martin Nielsen. [Edward Kiplimo, Standard]

In 2013, Martin Nielsen, together with some friends among them Francis Amisi popularly known as Frasha - a member of Kenyan music trio P-Unit - partnered to form Mdundo, a music distribution platform.

The now decade-old business boasts of having over 100,000 musicians with accounts on the platform. Kenya alone has over 20,000 musicians on the platform.

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