The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national and international interest.
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Topic: Marketing Strategies
Two essentials for cracking the marketing success formula
A strong product and an impeccable customer experience (CX) are the heart of every great marketing effort which without even the most innovative campaign will struggle to gain traction.
By Monica Chege
2024-09-20 15:04:58
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