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If there is one thing we should learn from pastors, it is their ingenious ways to sniff money. With the number of faithful sheep slowly dwindling, our preachers have found new ways of sustaining cash flow to their pockets.
Like the contemporary businessman, they have realized that you cannot always wait for customers to come to you- you have to devise ways of getting to them at the comfort of their homes.
Years ago, most of them resorted to televangelism that saw us attend mass from the comfort of our homes. However, they soon realized that few of the sheep were keen to send their sadaka on the paybill numbers displayed on our screens.
Sadly, times have changed, with the many television channels, the sheep have a wider variety to choose from. We stopped listening to the next door preachers and moved to sermons that stemmed from situations that we could not relate to. But our preachers have been clever.
They went back to the drawing board and strategized on ways to bring us back to the fold. They knew they had to bring something fresh that would appeal to us. Because of their ability to sniff money, they soon realized that there’s a lot of cash waiting for them in Tik Tok!
Our preachers have since realized that they can make more money if they joined Tik Tok and brought the content to us. Because they are equally technophobia, the only thing they have to do is to invite other creators and go live with them.
They have realized that selling the word of God does not earn them the kind of money they want and so they pick the most controversial content creators to go live with and mint money from the number of followers and viewers.
Kenyans thrive in vulgarity and some of our preachers are since leading in spewing them in Tik Tok. With the new found popularity gained on social media, the numbers in the church also increase.
When Charles Darwin uttered the words ‘survival for the fittest’, he did not have Kenyans in mind, neither did he think of our preachers. But when you are a Kenyan, you have to learn how to make ends meet, you have to compete with the government to raise your revenue because the cost of living here grows faster than Kipchoge Keino can run.
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