The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national and international interest.
Darius Abala, the Mr World Kenya first runner-up, is more than just a model—he is a mentor, an entrepreneur, and a visionary. In this candid interview, he opens up about his university journey, his insights into the modelling industry, and the systems he believes young models must establish to thrive.
Where and what did you study in university?
I attended Multimedia University of Kenya from 2019 to 2023, where I pursued a degree in Film Production and Animation, alongside Mass Communication. My time there played a pivotal role in shaping my career, equipping me with skills that extend beyond modelling into media and storytelling.
What was your favourite unit while on campus?
My favourite unit was Media Law—it gave me a deeper understanding of the legal frameworks within the media industry, which is crucial for any public figure. I also enjoyed Acting for Film, as it allowed me to express myself artistically.
Who was your favourite lecturer?
Vivian Pambo, without a doubt. She taught us Acting for Film and had a way of making the subject engaging, practical, and insightful.
How would you describe your campus life?
My university experience was fulfilling yet demanding. Balancing academics with my responsibilities as a student leader, Mr Multimedia, and Mr Universities was challenging, but it opened many doors for me. These leadership roles gave me visibility and enhanced my skills in networking and brand positioning, which later proved invaluable in my modelling career.
How did you sustain yourself financially while on campus?
My entrepreneurial journey started early. In my first year, I sold clothes and sweets. By my second year, I had transitioned into selling electronics. My third year was a turning point—I became a student leader, which came with a stipend. At the same time, I leveraged my modelling experience to establish the Grandeur Modelling Hub, a training platform that is still operational today. This initiative has trained some of the most promising talents in the modelling industry, and I take immense pride in its impact.
How was your dating experience on campus?
Dating in university was a journey of self-discovery. It taught me resilience, emotional intelligence, and the importance of doing the right thing at the right time.
What is your take on campus relationships?
They can be beneficial if built on responsibility and accountability. They serve as a litmus test for loyalty and commitment, preparing one for future relationships beyond university.
Where did you spend your weekends?
I enjoyed outdoor activities. Swimming, hiking, and bike riding were among my favourites. Additionally, I attended dance classes in Lavington, which helped me maintain agility and rhythm—an essential aspect of my modelling career.
How did you spend your free time?
I dedicated my free time to meditation and reading. Both activities kept me grounded and helped me maintain a clear focus on my goals.
Classmates will you never forget?
My closest friends were Frank Odek, Diana Wanjuki, Muriuki Brian, Mary, and comedian Muirigi.
How has the modelling industry been for you?
Modelling has been an enriching yet challenging journey. I have learned how to monetise my skills, but the industry is not without its struggles. Financial constraints make it difficult to invest in oneself or gain access to the right networks. Additionally, one would do a lot of donkey work and end up being paid paid peanuts. Thankfully, I now have a manager, a portfolio, and a rate card, which have helped me structure my career professionally.
How do you prepare for national competitions?
Mental preparation is key. One must first decide if they genuinely want the crown. If the desire is there, preparation becomes rigorous: a disciplined diet plan, regular workouts, mirror practice, and thorough research on the pageant. These elements collectively determine success in a competition.
With the immediate former Mr Kenya stepping down, are you likely to take over?
The crown is not something one simply takes—it is a responsibility. A title does not make a model; rather, a model gives meaning to the title. Regardless of whether I hold the Mr Kenya title, I will continue spearheading impactful projects that uplift society.
What are some of the biggest challenges in Kenyan pageantry, and why do we see many beauty kings and queens quitting?
Most cases of models stepping away from pageantry stem from unmet expectations. Contracts, obligations, and responsibilities of a crown holder are often not well communicated. Additionally, many models fail to do adequate research before entering the industry. Understanding the business side of modelling is crucial for longevity in this field.
Any parting advice?
Yesterday is but a dream, and tomorrow is a vision. To build a future filled with hope and success, you must live each day purposefully. Collaborate with great brands, remain consistent, and uphold integrity. Currently, I work with Nairobi Grooms, a suit brand that meets my clothing needs. Surrounding yourself with the right people and having a clear vision will set you apart in any industry.
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