The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national and international interest.
Where and What Did You Study in University/College?
I attended the Catholic University of Eastern Africa (CUEA), where I pursued a Bachelor of Arts in Development Studies.
Favourite/worst unit while on campus?
My favourite unit was undoubtedly Entrepreneurship because of its practical approach to small businesses, which directly aligned with my interest in DJing. I didn’t have a “worst” unit. I embraced all of them as they collectively contributed to my growth.
Best/worst lecturer?
My best lecturer was Mr Okuku. His enthusiasm for teaching and ability to make even the most complex topics relatable stood out. I cannot t recall having a “worst” lecturer because each had a unique style that contributed to my overall learning experience.
How was campus life generally?
Campus life was an unforgettable adventure. It was my first real taste of independence; managing my own time, making my own decisions, and forming lifelong friendships. Meeting people from diverse cultures broadened my perspective on life and prepared me for the real world.
How did you make money while on campus?
I started doing small DJ gigs during my free time. These gigs were not just a source of income but also an entry point into what would later become my career. The skills and connections I built during that period were invaluable.
How was dating on campus?
Dating in campus felt like living in a bubble; full of hope, dreams, and expectations. It gave me a sense of belonging and taught me a lot about relationships. While some of those experiences did not transition into the real world, they were formative in many ways.
What do you think of campus relationships?
Campus relationships often set the tone for long-term friendships and partnerships. Many of my campus mates ended up marrying people they dated during that time. Personally, the connections I made in campus still contribute to my personal and professional life to this day.
Where did you hang out on weekends?
I lived off-campus, so weekends were a mix of hosting friends and tagging along with veteran DJs to their gigs. This allowed me to network, learn, and immerse myself in the entertainment industry early on.
What did you do with your free time?
Most of my free time was spent honing my DJing skills. When I wasn’t doing that, I was catching up on sleep, something I still enjoy a lot to this day!
Classmates you will never forget?
There are too many to mention individually, but I will always remember those who challenged, inspired, and supported me. They were my first audience, critics, and cheerleaders in my DJing journey.
How has the DJ industry been so far, and what challenges have you faced?
The DJ industry has transformed remarkably over the years. Marketing has shifted from hard copy materials like flyers to leveraging social media platforms like Instagram and Tik Tok, making it easier to reach global audiences. Technological advancements in software like Serato and hardware such as portable controllers have revolutionised the craft, enabling greater creativity and efficiency. However, staying updated with these rapid changes and standing out in a competitive market remains a challenge.
Advice to young and upcoming DJs?
Consistency is key. Follow your passion and remain patient as you grow your skills and brand. Build genuine relationships in the industry and always strive for excellence in every gig, big or small. Success won’t come overnight, but it is worth the grind.
What are some of the mistakes you see young people make when trying to join the industry?
Many upcoming DJs look for shortcuts, focusing more on fame than on building solid skills and a reputable brand. Some lack consistency, and others overlook the importance of mentorship and continuous learning.
Any final words?
I would like to thank Standard Group and Brew Bistro for believing in me and providing opportunities that shaped my career. I am also grateful to veteran DJs who mentored me early on. To the young people reading this: Stay true to your craft, remain consistent, and always strive for excellence.
join