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The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print operations, television, radio broadcasting, digital and online services. The Standard Group is recognized as a leading multi-media house in Kenya with a key influence in matters of national and international interest.
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Networking with a twist

Career Tips

I just discovered that the word networking with reference to meeting people of different interests might soon be obsolete. Well, not from the main dictionary but from political correctness. And I, to a certain extent, agree with this. I’m one of those people who envision a networking event as killer suits ready to pounce on the most attractive prospect leaving the rest of us who haven’t sold our attributes loudly enough sadly standing by the sidelines. Like speed dating, only for professional purposes. Many women find it hard to look forward to ‘networking’. And this is probably because most of us prefer to build relationships on authentic terms, not on the potential mileage we can gain later. Thankfully, there is an authentic way to networking that feels less like pouncing and more like relating. One of the easiest proven ways to deal with networking anxiety when you walk into a room where you don’t know anyone is by approaching smaller groups of people or an individual standing alone. Think ‘making friends’ Treat networking just as you would if you were making new friends. Ask lots of questions and be interested in the person, not just their career or their firm. People like to talk about themselves and their achievements. And most people in return will ask about you, giving you the opportunity to talk about the great new project you’re working on and the exciting ways you’re looking forward to involving more people. Be truthful Most people are uncomfortable with asking for favours, especially introductions to other people and the like. This can be especially hard if you just met someone. It is important to lay the groundwork for a professional relationship or a friendship by, at the very least, establishing some common ground. But if you already have a rapport with the person, be truthful about what it is that you want. After all, if you want an intro to one of their contacts and they cannot make it happen, the worst that will happen is they will say no. And the sooner you know that avenue is closed, the better. TIPS - Approach a networking opportunity like you were trying to make friends, not professional contacts. This will make the task less daunting. - If you need something specific from an acquaintance, be forthright instead of going round in circles. It creates more peace of mind for you and the other party.  

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