StarTimes Kenya's Head of Public Relations and Content Syndication Myke Mwai noted that coaches are on many occasions the unsung heroes of sport "hence the noble initiative of acknowledging their input and guidance.
"From our branding perspective and our obligations to the community, this award gives us a lot of fulfillment and we see positive impacts from sports which have over the years put the country on the world map," noted StarTimes Kenya's Head of Public Relations and Content Syndication Myke Mwai.
"We have previously partnered with SJAK to sponsor the Sports Personality of the Month award and I am glad that the coaches award goes a long way in bolstering competition among tacticians to do better and that has an impact on the level of competition among players," Mwai added.
SJAK president James Waindi urged coaches to raise the bar higher as their efforts are appreciated and contribute to overall improved performance by the national team.
"We are thankful to StarTimes for partnering with us since we started awarding sports personalities and coaches. We have come a long way in this journey and it is my happiness to see them remaining one of our key partners," Waindi noted.