Why modern woman struggles to look, feel beautiful all the time

Young woman in white lingerie taking selfie in the mirror. (Courtesy/iStockphoto)

We are a species focused on beauty at all costs. However, our liberal standing in the modern society has primed us argue that we dress up for us and to look beautiful for ourselves.

That is the logical side of our brain hemisphere that we use in the public domain for political relevance and in line with the gender targets of the UN's Sustainable Development Goals.