To achieve viral success on TikTok, a song has to have "memorable lyrics" according to a report published on the Grammy Awards website.
"Since the video clips can only be 15 seconds long, the app only plays a short segment of the featured song. The audio content of TikTok videos is the song itself and not the user singing, rapping or talking over it, meaning songs with clever or quotable lyrics tend to be the most popular."
The report adds: "While some tracks that make waves on the platform may be fun and catchy and continue to gain traction in its whole form on streaming platforms and the like, what is most important in successful TikTok hits are the catchy bars that hook people in and allow them to use their bodies and facial expressions-from dance moves, costume changes, creative makeup and more-to put themselves in the song."
As she continues charting her path as a formidable force in the global music scene, Tyla has hinted at an upcoming debut EP, confirming in multiple interviews that it is a work in progress.
Time Magazine reports on how the singer has built her brand, becoming viral as an individual too.
"Tyla herself has become a viral sensation, with her own videos amassing about 65 million views each. Other videos she has posted of herself doing the dance drew in tens of millions of views each."
The music video for Water went up on YouTube on the first week of October, and has amassed an impressive 56 million views in just one month.
Her career is one to watch, as she joins a list of African superstars putting Afrobeat and African culture on the global map, like Rema, Burna Boy, Davido and other celebrated personalities.
Billboard Magazine reports that Tyla's track Water is not just making waves on the charts, but on radio too, landing in the top 20 of Mainstream R&B/Hip-Hop Airplay and Rhythmic Airplay and debuting at No. 39 on Pop Airplay in the last week of October.
When asked what fans can expect from her upcoming EP, Tyla told Billboard: "Definitely more bangers. It's going to be a short and sweet one, but it's going to be a glimpse into my sound because I do feel like it has developed over time and it's more where I want it to be. It's my first project ever."
She added: "I've been releasing music and making music for years now, so it's exciting for me to start making worlds for people to listen to and tap into. But it's definitely a new, fresh sound for the world. And it's a fusion between my African world and my ideal popstar/R&B world. And I'm super excited for people to listen."