The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national and
international interest.
Cîroc Vodka kicked off the second edition of the 'Cîroc Life' pool party on 29th June at Movenpick Hotel and Residences.
It was an affair of pure elegance, bringing together Nairobi’s celebrities with special performances from Noise on Demand, DJ Que, DJ Protege, G-Money and Scott the Violinist.
“Cîroc sets the standard in celebration, style and sophistication. We are always dreaming up new ways to celebrate, and this year we wanted to create something special for the second edition of our Cîroc Life Series; mixing all the best elements of glamour, entertainment and luxury,” said EABL Head of Reserve Brands Nicholas Mutinda.
"We chose to partner with Movenpick Hotel and Residences because of their shared dedication to delivering wonderful service, excellent drinks and a great experience, " he added.
According to the 2018 Economic Survey by the Kenya National Bureau of Statistics, the arts, entertainment and recreation sector created 5,000 jobs in 2018.
The increase in the number of Kenyans with higher disposable income, global exposure and refined tastes has fuelled demand for luxury experiences.
Cîroc is a part of the Diageo Reserve Luxury portfolio and is managed locally by East Africa Breweries Limited (EABL).Cîroc has continued to make its mark on the social scene hosting some of the most glamorous events within the region.
