The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national and
international interest.
Eric Wainaina's partnership with Africa's leading producer of wines, spirits, ciders and alcoholic beverages, has been extended. The partnership, which started last year, will see the award-winning artiste continue representing the Nederburg brand in various social engagements.
"I'm delighted that Nederburg have shown their appreciation for our initial partnership by continuing to work with me. Kenyans know their wine and have steadily developed great taste for the finer things in life which is what Nederburg represents," said Eric.
"I am looking forward to continuing to marry the mastery brought out by the brand and my personal brand," he added.
