Jua Cali may not be dropping hits anymore but he is still making money.
Jua Cali is not only part of Coke Studio Season 3, but has also landed an advertising deal with the soft drink dubbed ‘A Million Reasons to Believe.’
There has been rumours that he made millions from the deal but the rapper has refused to reveal how much he made.
“Would you be willing to tell me how much you make as a journalist? That’s the same way I would never talk about my salary,” the King of Genge told Heads Up.
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Jua Cali, who will be paired up with Nigeria’s Yemi Alade, says that his solid fan base is one of the reasons why corporates love him.
“I believe that my fan base has remained constant since I started music almost 15 years ago,” he said.
This is Jua Cali’s second major endorsement after working with Orange five years ago.