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The Chinese woman nearly did permanent damage to her husband when she reached to grab her phone mid-sex.
Many husbands have long suspected shopping is bad for their health.
But one unlucky Chinese man had living proof after he was nearly castrated by his bargain hunting wife.
The couple were making love in bed when she suddenly rolled over and grabbed her mobile phone to start shopping online.
She had set the alarm on her phone to go off at midnight to signal the start of Singles Day, a festival celebrating singletons that has become China's biggest online shopping day.
But as the woman twisted away, her husband gave a loud yell and complained of pain in his penis.
A quick inspection revealed no obvious damage.
But when they woke up, they discovered the man's member had became very swollen and purple.
Hospital checks showed the man’s Corpora cavernosa, or erectile tissue, had ruptured when his wife suddenly changed position on bed.
The husband was expected to make a full recovery as he had received medical treatment on time.