How digital marketing can boost your sales

Caren Obote Head Of Africa, HC Media Group [File]

When Brexit – the official withdrawal of the United Kingdom (UK) from the European Union – happened, Caren Obote and her two business partners saw new trade possibilities for Kenya and the African market.

This saw them start a digital marketing business to bridge the skills and quality gap that exists in the local digital marketing industry and elevate the craft to standards similar to those in the UK.

Digital marketing...