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NEWS & CURRENT AFFAIRS

Digital News

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Winnie Makena

How digital marketing can increase your sales

In the dynamic world of business, digital marketing has emerged as a game-changer, revolutionising the way companies connect with customers and drive sales.

By Winnie Makena 1 year ago

How digital marketing can increase your sales

Late bloomers: It's never too late for that business

Late bloomers: It's never too late for that business

By Winnie Makena 1 year ago

Uzapoint: A school project that morphed into budding tech startup

Uzapoint: A school project that morphed into budding tech startup

By Winnie Makena 1 year ago

Key home decorating rules that one should never break

Key home decorating rules that one should never break

By Winnie Makena 1 year ago

Has the Airbnb bubble burst?

Airbnb occupancy rate in Nairobi has risen from 19 per cent in October last year to 40 per cent in May 2023 according to recent data by AirDNA.

By Winnie Makena 1 year ago

Has the Airbnb bubble burst?

Githeri man shares his experience five years on, days to election

Kamotho got a Head of State Commendation from President Uhuru Kenyatta. Despite the fame and money, Kamotho's fortunes did not change significantly.

By Winnie Makena 2 years ago

Githeri man shares his experience five years on, days to election

Does voting come from the heart or the head?

Kabaara argues that as suggested, Tuesday's Presidential debate offers the opportunity to get a three-dimensional view from candidates on their plans for Kenya.

By Winnie Makena 2 years ago

Does voting come from the heart or the head?

Reuben Kinuthia: I rose from a sales intern to running my own solar firm

The company began with a capital of Sh300,000 sourced from family and friends. Kinuthia began as a sales intern at a larger firm but quit to pursue his entrepreneurship dream.

By Winnie Makena 2 years ago

Reuben Kinuthia: I rose from a sales intern to running my own solar firm

Fun facts about Dung Beetles

On average, dung beetles can roll a ball of dung 50 times their weight. The bull-headed dung beetle can haul more than 1,100 times its body weight.

By Winnie Makena 2 years ago

Fun facts about Dung Beetles

Why camel is the ship of the desert

Camels are sometimes called the 'ships of the desert' because they carry lots of things through the desert. They are mammals.

By Winnie Makena 2 years ago

Why camel is the ship of the desert

Amazing facts about elephants

African elephants' ears are the same shape as the map of Africa. Asian elephants' ears look like the Indian map.

By Winnie Makena 2 years ago

Amazing facts about elephants

How digital marketing can boost your sales

Caren spoke to Enterprise about some of the digital marketing solutions that can boost sales for firms. She heads HC Media Group’s Africa unit.

By Winnie Makena 3 years ago

How digital marketing can boost your sales

Mortgage tips for first-time home-buyers

Property investors can however take advantage of mortgages as affordable housing finance.

By Winnie Makena 3 years ago

Mortgage tips for first-time home-buyers

Mortgage: Do’s and don'ts for first-time home buyers

Buying your first home can be an exciting step. Though it signifies the start of financial freedom, it can also be nerve-wracking.

By Winnie Makena 3 years ago

Mortgage: Do’s and don'ts for first-time home buyers

Who says you can’t retire at 40? How one couple did it

In 2016, Leonard and Emily Mcharo, then aged 42 and 37 years respectively, achieved financial independence and retired from their careers.

By Winnie Makena 3 years ago

Who says you can’t retire at 40? How one couple did it

These simple strategies will kick-start your business, fast

Marketing consultant shares tips for turning around your small business without breaking the bank.

By Winnie Makena 3 years ago

These simple strategies will kick-start your business, fast

Risk takers cashing in on street food

NSK is part of the Simba hospitality portfolio that joins a series of other hotels including The Villa Rosa Kempinski (Nairobi).

By Winnie Makena 3 years ago

Risk takers cashing in on street food

Options when a business goes bust

The last five years have seen the exit of famous brands such as Deacons and Nakumatt.

By Winnie Makena 3 years ago

Options when a business goes bust

Wabosha Maxine: How graduate turned free make up lessons into money-making video blog

What she started as fun and free make-up video blog for her friends and classmates after she cleared campus has turned into a well-paying career.

By Winnie Makena 3 years ago

Wabosha Maxine: How graduate turned free make up lessons into money-making video blog

Three productivity hacks that don't work

Here are 3 productivity hacks that won't work

By Winnie Makena 3 years ago

Three productivity hacks that don't work

Ransomware: The new threat to Kenyan businesses

The criminals behind these schemes are more sophisticated than a one-man operation.

By Winnie Makena 3 years ago

Ransomware: The new threat to Kenyan businesses

Financial health checklist for your business

The following is a checklist you can use to evaluate your financial health as a small-business owner.

By Winnie Makena 3 years ago

Financial health checklist for your business

How to pick a stock: Best practices from industry experts

Be fearful when others are greedy, and greedy when others are fearful. Few people know exactly where the money is in stocks.

By Winnie Makena 3 years ago

How to pick a stock: Best practices from industry experts

Great business ideas to cast away corona blues

The business landscape has changed with the arrival of Covid-19. Here is where to put your money.

By Winnie Makena 3 years ago

Great business ideas to cast away corona blues

What Africa's 2021 Billionaires have in common

The 18 billionaires from Africa in 2021 are worth $73.8 billion, an average of $4.1 billion each. Out of the 18, South Africa and Egypt have five each

By Winnie Makena 3 years ago

What Africa's 2021 Billionaires have in common

A CFO on the biggest money mistakes that tank businesses

How well you lead determines how successful your business will become. Without a business strategy or plan, you get bogged down in day-to-day problems

By Winnie Makena 3 years ago

A CFO on the biggest money mistakes that tank businesses

The 'Secret Weapon' for business success

The number of super-rich individuals in Kenya is one of the fastest-growing in the world. They have created remarkable successful businesses.

By Winnie Makena 3 years ago

The 'Secret Weapon' for business success

How to come up with innovative business ideas

Skip the formal business plan and start with a simple elevator pitch to jot down the basic components of your idea.

By Winnie Makena 3 years ago

How to come up with innovative business ideas

How they bounced back from the brink of collapse

Companies that teetered on the edge of disaster and somehow recovered.

By Winnie Makena 3 years ago

How they bounced back from the brink of collapse

Common legal issues that sink Kenyan enterprises

Another way to avoid litigation is by terminating a contract if you know the business cannot deliver on its part.

By Winnie Makena 3 years ago

Common legal issues that sink Kenyan enterprises

Horizontal diversification in action

Product diversification is a strategy employed by a company, at a business or corporate level, to increase profitability and achieve higher sales...

By Winnie Makena 3 years ago

Horizontal diversification in action

Why your brand needs to be instagram-ready

With the significant rise of micro-influencers, having visually appealing packaging has been as important as having a good product, if not more.

By Winnie Makena 3 years ago

How to build a house in under six weeks

Prefabricated panels cut construction time and cost but the technology is yet to gain widespread use locally due to low market awareness.

By Winnie Makena 3 years ago

How to build a house in under six weeks

How to get a head hunter to notice you

Finding a job is a job.

By Winnie Makena 3 years ago

How to get a head hunter to notice you

7 tax-saving tips for small businesses

It is tax season and businesses are starting to file all 2020 income tax and information returns.

By Winnie Makena 3 years ago

7 tax-saving tips for small businesses

Smartest money moves you can make in a financial crisis

The country is under lockdown yet again, bringing with it some economic downturns.

By Winnie Makena 3 years ago

Smartest money moves you can make in a financial crisis

How your dominant intelligence dictates the right career for you

Howard Gardner’s Eight Intelligences each represent different ways of how a person best processes information

By Winnie Makena 3 years ago

How your dominant intelligence dictates the right career for you

So you want to get into matatu business?

The matatu business is not as clear-cut as it seems, but with proper guidance, one can successfully invest in the industry.

By Winnie Makena 3 years ago

So you want to get into matatu business?

What losing my job taught me…

I should have learnt to handle the politics more proactively particularly with senior level officers and not just focus on work.

By Winnie Makena 3 years ago

What losing my job taught me…

Have you set your business goals for 2021?

Your business is only as good as your team. They are the ones interacting with your clients

By Winnie Makena 3 years ago

Have you set your business goals for 2021?

I gave my boss an ultimatum and became jobless

If you have identified your deal breakers or evaluated your decisions, do not second guess yourself

By Winnie Makena 3 years ago

I gave my boss an ultimatum and became jobless

You want to groom your children into business leaders? Here is how

Some big businesses haven’t survived long after its founders were gone

By Winnie Makena 3 years ago

You want to groom your children into business leaders? Here is how

On a job hunt? A career coach shares top tips

For CV writing, avoid strange fonts and formats or too many lines or boxes or templates downloaded from Pinterest

By Winnie Makena 3 years ago

On a job hunt? A career coach shares top tips

Social media habits that can kill your business

When used and managed properly, social media can help boost brand awareness for your business and drive traffic to your website

By Winnie Makena 3 years ago

Social media habits that can kill your business

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