Power dressing: How what you wear speaks before you do

Power dressing: How what you wear speaks before you do (Photo: Gemini)

In rooms where you're the only woman, what you wear is usually the first piece of communication your colleagues see. While it shouldn't be more important than your performance, a 2005 study from the Journal of Applied Psychology claims that your dressing affects your psychology. It has a direct impact on your confidence and perceived authority. For the woman who means business, the goal isn't necessarily to blend in and wear suits. It's about crafting a visual identity that signals competence, boundaries and a sophisticated understanding of the corporate culture.

Soft power

When it comes to industries like tech, dominated by jeans and hoodies, or to traditional finance, where suits are the norm, you want to lean on basics that have a personality. So instead of a well-tailored blazer in black, go for a forest green shade paired with dark denim to create a high-low balance. The impression you create is that you're approachable enough for a site visit but authoritative enough to attend a board meeting.