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Super Bowl, Bad Bunny halftime show shy of ratings record

Puerto Rican singer Bad Bunny performs during Super Bowl LX Patriots vs Seahawks Apple Music Halftime Show at Levi's Stadium in Santa Clara, California on February 8, 2026. (Patrick T. Fallon / AFP)

The Seattle Seahawks Super Bowl victory over the New England Patriots -- and Bad Bunny's hyped halftime show -- fell short of broadcast ratings records, according to figures released on Tuesday.

The Seahawks' 29-13 victory over the Pats averaged 124.9 million viewers on NBC, streaming platform Peacock, Spanish language Telemundo, NBC Sports Digital and NFL+, according to same-day ratings from the Nielsen media research company's Nielsen Big Data + Panel ratings system.

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