Patriotic spirit key to making nation better

The Brand Kenya Board is tasked with identifying and refining the key attributes of Kenya, that contribute positively to the image and reputation of the nation.

The board aims to build a strong country brand that fosters national pride, patriotism and earns global recognition and preference.

Patriotism is an emotional attachment to a nation which an individual recognises as their homeland. This attachment, also known as national pride, can be viewed in terms of different features relating to one’s own nation, including ethnic, cultural, political or historical aspects.

A patriotic spirit must be instilled in the hearts and minds of all citizens. Although patriotism is an innate feeling, it is the responsibility of various parties to help spur a love for the country.

The education system must be tailored to inculcate a sense of pride and belonging to the nation. Teachers also play an important role in educating students about the importance patriotism.

NGOs too must play their roles in educating the public on the importance of patriotism. They serve as the best bridge between the Government and the public. NGOs can carry out activities that are non-partisan and less political. The love of country should be above politics.

Ultimately, true Kenyans would always want the country to remain peaceful and harmonious. Real Kenyans would ensure that the bond among fellow citizens remains strong and intact.

It is love for the country that binds the people together. As Kenyans, we should be proud of what the country has achieved in 51 years.

When Kenya thrives, every citizen gets an opportunity to progress but if the nation sinks, all of us will feel the pinch.

Country branding cannot be left to a single individual or institution. You can start improving our country’s reputation now by living a value-driven life, being a good neighbour, a better worker, a better parent and generally a better you.