The inaugural Land Investment Expo and Conference will open its doors to the public tomorrow at the Kenyatta International Convention Centre (KICC), Nairobi.

The event seeks to engage potential investors, with a view to changing how land is sought and sold, bought and developed in Kenya. Exhibitors are expected to show those who will attend how to search and find land as well as how to buy and sell land.

They will also be taught how to identify and develop land, with the focus on demystifying land ownership. With owning land still considered the best way to express one's wealth, this expo plans to showcase attractive landscapes lined for various investments.

The organisers of the expo, Real Wealth, are expecting about 7,000 potential investors to attend the event that will run from August 1-3. They will benefit from services offered by land owners, selling agents as well as with financial institutions offering loans to buy and develop land.

The organisers say they are bringing together land sellers, financial investment firms, Saccos, asset financing banks and land buyers.

"Land ownership increases productivity through access to credit and greater on-land investments," said Humphrey Odhiambo, the expo's event director, who is also the CEO of Real Wealth.

"Land issues in Kenya are marred by misinformation. The expo seeks to educate people on what to watch out for when acquiring land," said Odhiambo.