Swedish caller identification and spam blocking app Truecaller has announced that it has surpassed 1 million paying subscribers globally.
This year, Truecaller app has grown its paying subscribers by 130 per cent out of which 20 per cent are premium users based in Africa.
The application service identifies more than half a billion calls a month in Africa; 50 percent of SMS received are detected as spam.
In Kenya the application blocks and filters more than 7.5 million calls a 70 per cent increase compared to 2018 and 17 million spam SMS which is a 21 per cent increase compared to 2018 per month.
Zakaria Hersi the Director of Partnerships in Africa at Truecaller says the organization will continue to innovate on advanced features to make communication safe and efficient for their users.
Truecaller Premium, which has rolled out new features globally, will now incorporate several advanced and more powerful spam blocking feature that include automatically updating and blocking top spammers in the subscribers’ region. The spam-blocking features are currently available to Android users across all global markets of Truecaller.
The new spam blocking feature automatically updates the ever-growing top spammers list, blocks top spammer list in the users’ region, blocks hidden and foreign numbers and those numbers that are not in the users’ phonebook.
Truecaller's other recently launched subscription service, Truecaller Premium Gold, will also offer the upgraded features under its plan.
“We are happy to see this growth, and it makes us proud that users value the benefits of our Premium features. We are also excited to announce these new upgrades that will help us add even more value to our growing Premium users and help them make their communication more safe and efficient,” said Alan Mamedi, CEO & co-founder, Truecaller.
