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A singer died while performing on stage after being electrocuted by faulty wiring in his microphone.
Agustin Briolini, 21, lead singer of Argentinian rock band Krebs, collapsed as the electrical shock stopped his heart.
Medics spent an hour trying to revive him before taking him to hospital, where he was pronounced dead.
The band had been intending to promote the launch of their first album at the gig in Villa Carlos Paz in the Cordoba province.
Drummer Diego Regali, 21, and guitarist Gustavo Escober, 22, said they could not believe what had happened.
Pico Moyano, lead singer of Iceberg, another band performing at the event, said: "It really defies belief.
"We are in the 21st century and these sort of things should simply not happen, I find it absolutely incredible.
"The band were rising fast and had a huge following locally, they were doing some great work."
Just before he died Agustin explained how music was his life and that the band name had come from the word for cellular respiration.
He said: "For us, making music is a cyclical process.
"The music we make we give to people who get energy as a result, they accept that energy and they transform it, and what they create to be sent back to us, we in turn except and throw it back again with even more power in our music.
"It is a cycle with people and art."
