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Why work anniversaries are important

Dr Benson Wairegi, Britam's Group's Managing Director during Britam @50 celebrations held at the Safari Park hotel, Nairobi. PHOTO: ELVIS OGINA/STANDARD

Does your company have a milestone anniversary coming up? It doesn’t matter if the firm is turning one, five or 100 years - whatever the age, financial services company Britam reminded us last Friday that celebrating an anniversary can be a powerful marketing tool.

Experts say that promoting such milestones can help your firm boost employee morale and raise awareness about the company’s overall brand and services, as well as strengthen relationships with existing clients and prospects.

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