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Going digital saved my arrowroot agribusiness

Ciku Njeru’s arrowroots at her farm in Njukiri area of Embu County. [Joseph Muchiri, Standard]

Before corona, Ciku Njeru was a full time student at Chuka University where she is a final year Bachelor of Education student. In her free time, she would don her other hat as a passionate arrowroot farmer at her parent’s Kinji Farm in Njukiini Ward, Kirinyaga County.

So passionate is she about arrow roots, she has earned the title Wanduma (arrowroot farmer), from locals. From the proceeds of her work, she caters for her upkeep and school fees. So when Covid-19 broke, she found a natural way to pass time and earn an extra coin.

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