Kenya to tap into cultural tourism says CS Balala

Tourism and Wild Life Cabinet Secretary Najib Balala (left) poses with the Secretary General for UNWTO Zurab Pololikashvili.

Kenya is diversifying its unique tourism products and tapping on cultural tourism as a key product.

Speaking when he addressed the 3rd edition of the United Nations World Tourism Organisation (UNWTO)/ UNESCO World Conference on Tourism and Culture in Istanbul, Turkey, yesterday, Tourism and Wildlife Cabinet Secretary Najib Balala said that this is being done through conservation, preservation and protection of the country rich culture and heritage for all while involving the local communities.