×
App Icon
The Standard e-Paper
Fearless, Trusted News
★★★★ - on Play Store
Download App

Tracking the Tsavorite tale

A tsavorite ring [Courtesy]

In 1947, international corporation De Beers Consolidated Mines, Ltd. that specialises in diamond exploration was seeking the perfect advertising slogan to boost the sale of its wares after the Great Depression.

Get Full Access for Ksh299/Week.
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in