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Why Africa's tourism travel fairs should compete globally

President William Ruto at the official opening of Magical Kenya Travel Expo on October 2, 2024. [PCS]

Tourism and travel experts in Africa want the travel fairs hosted within the continent to be repositioned to match global standards. This, they say, will help them attract top buyers of tourism business.

According to the president of the African Tourism Board, Cuthbert Ncube, the continent will not continue to play second fiddle in the competitive tourism environment that continues to evolve.

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Related Topics

["Tourism","Expos"]