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A good campaign principle must adhere to canons of a SMART goal. [iStockphoto]
The two months before the August 9 elections are officially the days of desperation. Anything a politician promises from now on that he has not been promised before is most likely going to be an afterthought born either out of frenzy or political anguish.
It is a time when they promise heaven even where earth cannot be delivered. It is commonly said when it comes to crazy and empty political promises, politicians have a monopoly.
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