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The Standard e-Paper
Smart Minds Choose Us
The Standard Group Plc is a
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By Catherine Elton
Say the word cult and many people think horrific mass suicides orchestrated by some belief. It hardly seems likely that the term would apply to a chain of clean, airy yoga studios — a brand hyped on books, Internet and TV. Yet noted cult experts say that Dahn Yoga –– started by a Korean businessman Ilchi Lee –– fits the profile.
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