What you need to know as you get into the stock market

Joanne Kabiru is an operations specialist with a 20-year experience in the East African stock markets. She started out in the retail stock segment providing stock trading services to individual investors before switching to global stock trading 12 years ago. She also offers personal finance coaching directly to clients and additionally through platforms such as ‘I Am Network’, an online mentorship programme she co-founded. The seasoned stockbroker shares her insights on the stock market and offers tips for beginners looking to invest in the stock market.

 Locally, people prefer investing in land, yet they should also consider alternative investments such as stocks, bonds, bills and insurance. The best investment advice I would give anyone is not to put all eggs in one basket. You should have diversified investments, some of which are the stock market, others within the government...