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Bootstrapping versus seeking external investors

Unless you’re one of the lucky few, chances are you started your business with limited resources – something that is known as bootstrapping. According to a study by Gallup, 77 per cent of small businesses rely on personal savings for their initial funding. Many successful businesses, including global companies like Spanx, Mailchimp, Tough Mudder, and BiggerPockets, started with bootstrapping.  

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