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The Standard e-Paper
Smart Minds Choose Us
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
To an entrepreneur, nothing is as exciting as acquiring new customers. But while customer acquisition is important, the key to long term business success is having the ability to retain your customers. Studies show that loyal customers spend 67 per cent more on products and services than new customers. And even though loyal customers might only make up 20 per cent of your audience, they provide up to 80 per cent of your business revenue.
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