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How Covid-19 washed soap into the most profitable retail item

Manufacturers see welcome surge in demand, with value of industry expected to hit Sh6 trillion by 2027

Just recently, Pwani Oil finalised the acquisition of the Ushindi soap brand from multinational PZ Cussons. But there was a time when Kenyans were not as keen on fighting virulent pathogens like Covid-19, or so the data seems to suggest.

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