Is this the right time to start a business?

Mortgage Company MD Caroline Kariuki during a previous press briefing on the Mortgage Report. [Wilberforce Okwiri, Standard]

The pandemic has struck many businesses down, but if you look back in history, you will see that some businesses have flourished in the midst of a financial regression. Many Kenyans have lost their jobs in these times and are looking into other means of livelihood. And it isn’t a surprise that self-employment will look like the obvious choice. But what should you know if this is something you are considering?