×
App Icon
The Standard e-Paper
Home To Bold Columnists
★★★★ - on Play Store
Download Now

Captive markets revisited: How brands lure customers

Vocalize Pre-Player Loader

Audio By Vocalize

Some markets can't capture anything. [XN Iraki, Standard]

Why should we have a Java restaurant in a hospital? Why pay parking fees in a hospital? Visitors are the key target, they often visit during lunch hour or evening hours.

Why kiosks at bus stations? Commuters have basic needs from hunger to buying home accessories.

Premium Article

Get Full Access for Ksh299/Week.

Uncover the stories others won't tell. Subscribe now for exclusive access.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902
Football
Sharks hold Gor as APS Bomet disarm Ulinzi
Football
How Baringo grannies are reclaiming life, one kick at a time
Basketball
Why champions Butere Girls is the team to beat
Hockey
St Charles Lwanga chase a double at national games in Kisumu