The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
Traders at the Isiolo Livestock Market. [File, Standard]
Kenya's rich livestock trade has been the foundation of the country's cultural and economic wealth for decades.
The diverse range of livestock, including cattle, goats, sheep, and camels, has played a vital role in sustaining livelihoods of many communities, particularly the pastoralists. This dynamic livestock sector not only provides livelihoods for millions but also significantly contributes to the country's GDP.
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