×
App Icon
The Standard e-Paper
Kenya's Bold Newspaper
★★★★ - on Play Store
Download Now

Media urged to go digital to tap shifting consumer trends

Vocalize Pre-Player Loader

Audio By Vocalize

Standard Group PLC Chief Executive Officer Marion Gathoga-Mwangi (left) during the Digital Media Africa 2024 conference at Aga Khan University, Nairobi. [Collins Oduor, Standard]

There is a need for African print media to focus on going digital in the face of changing consumer needs and digital disruptions, a high-level media meeting heard yesterday.

Delegates attending a two-day Digital Media Africa 2024 conference at Aga Khan University, Nairobi heard that going digital will help withstand the current disruptions that have been brought by the internet and technology.

Premium Article

Get Full Access for Ksh299/Week.

Bold Reporting Takes Time, Courage and Investment. Stand With Us.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902
By Sammy Mose 13 hrs ago
Sports
Kirimi powers to glory at VetLab Club event
Sports
Strathmore Swords bounce back to slice Eldonets in league battle
Sports
K'Ogalo silence Muranga Seal to move one win away from title
By AFP 15 hrs ago
Sports
African stars in Europe: Antoine Semenyo wins it for City