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The Standard Group Plc is a multi-media organization with investments in media
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digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
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In a groundbreaking move to bolster tree cover and promote sustainable tourism, the Ministry of Tourism and Wildlife has launched the "One Tourist, One Tree" campaign.
This initiative aims to engage every visitor to Kenya in planting a tree, marking a significant step toward improving the country's biodiversity and positioning it as a leader in eco-friendly tourism.
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