×
App Icon
The Standard e-Paper
Read Offline Anywhere
★★★★ - on Play Store
Download Now

Do I need it? 'Underconsumption core' trends on TikTok

Vocalize Pre-Player Loader

Audio By Vocalize

Exhausted from the rising cost of living in the United States and non-stop ads, some young adults on TikTok are pushing back.

Get Full Access for Ksh299/Week.
Uncover the stories others won’t tell. Subscribe now for exclusive access
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in
Business
Hustler Fund unpaid loans hit Sh12.5b as MPs demand names of defaulters
Business
Mini-budget tests IMF austerity demands as State spending soars
Business
KQ picks NSE boss Kiprono Kittony, David Ndii in Board shake-up
Business
Tea market nets Sh1.5 billion for the smallholder factories in a week