The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Bata Global Chief Marketing Officer Mr. Thomas Archer Bata during an interview with the Standard Newspaper.
Global shoe manufacturer Bata has shifted focus to the fashion industry as it seeks to grow its market share.
Chief Marketing Officer Thomas Archer Bata, the great-grandson of founder Tomáš Ba?a, said the firm was keen to cash in on new trends in the dynamic industry.
Premium Article
Get Full Access for Ksh299/Week.
Bold Reporting Takes Time, Courage and Investment. Stand With Us.
Stand With Bold Journalism.
Stand With The Standard.
Journalism can't be free because the truth demands investment.
At The Standard, we invest time, courage and skills to bring you accurate,
factual and impactful stories. Subscribe today and stand with us in the
pursuit of credible journalism.